What is Included In A Content Strategy?
While content strategies will vary among companies about the specific goals they want to achieve, a content strategy will include the following elements:
Why you’re creating content. Devising topics and attacking keywords will be much easier when you have a clear goal. For example, if you want to drive more sales, you might consider developing product reviews and best picks lists of items you keep in stock. This content can be linked to e-commerce pages and deployed on your blog, via email, and on social media.
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Whom you are targeting. It’s impossible to create a successful content strategy without pinpointing your audience first. Consider your target consumers and how you can solve their problems. You also want to think about how you will engage them throughout the content piece.
Content goals. What do you hope your content will achieve? Consider concrete goals with clear key performance indicators (KPIs). For example, you may want to create a blog to increase website traffic and user engagement. A concrete goal with clear KPIs might be “Rank on page 1 for two major keywords in Q1” or “Improve average time on page by 15% by EOY.”